revenue transformation for pe backed healthtech client.

  • Pipeline generation ~£17 million weighted combined event and ABM activity

  • End-to-end rebrand including 60 person brand launch event

  • 800,000+ LinkedIn campaign impressions in 6 months

  • Complete website redesign and deployment

  • Product marketing strategy

  • Channel and partner marketing strategy

“From strategy through website creation, internal and external comms, internal and external launch events and Board/Investor engagement, ARLO MARKETING led the charge with a world class work ethic and positive approach to the project.”

“I engaged Charlotte shortly after assuming the position as CEO of a PE-backed roll-up. I encountered two very different businesses working in very different ways with no shared message to the market, nor any form of GTM strategy across either enterprise. The legacy Sales function was underperforming with no focus on growth. 

Having previously worked with Charlotte I was sure she would be able to deliver, however the task in front of us was huge. Charlotte quickly embedded herself within the organisation, working with the Board to help inform a strategy to support growth. Underpinning the strategy was a complete rebrand of the business which Charlotte both designed and delivered. The lift created by the rebrand cannot be understated - not only were we communicating a refreshed, singular brand name to the market, we were also bringing two companies together under one employer banner which brings many of it's own challenges. 

From strategy through website creation, internal and external comms, internal and external launch events and Board/Investor engagement, Charlotte led the charge with a world class work ethic and positive approach to the project. 

Outside the rebrand, Charlotte is leading on a number of GTM/Revenue Growth activities. All are first-of-type for our business, but have had profound impact around how we look and feel to a parochial market who are often averse to change. I can - for the first time in my personal experience - draw a straight line between Marketing/GTM investment and revenue growth. 

Charlotte is one of a kind who always approaches projects with a "sleeves rolled up' approach. She is always my first call when thinking through a Growth challenge.”

Kieran Hughes - Chief Executive Officer at Stalis

We delivered.

  • End-to-Rebrand

    We led a full company rebrand, including new identity, website, and values strategy - launched at an exclusive event for 60+ staff and investors.

    Green and silver balloons in an indoor setting with chairs and a wood-paneled wall.

  • Event Management

    5+ executive roundtables, thought-led panel discussion sessions, and professional networking events guaranteeing pipeline generation.

    A large conference room with a stage and a big screen displaying a presentation with logos for Stalis and SmartCo Future Health. The screen has a title, "Defining the Future of Data and AI in Healthcare," and the date, September 17th, in Nottingham. Several round tables with white tablecloths and chairs are set up in front of the stage, ready for attendees.

  • ABM

    Hyper-targeted ABM campaign to UKI healthcare executives - 60K+ impressions in week 1 with significant engagement from target account list.

    Interior view of a modern, futuristic building with curved architectural design, multiple levels, glass railings, and sleek white and blue surfaces.

  • LinkedIn Campaign

    Achieved 195% increase in engagement across company LinkedIn page in the first week of working with the client, 1,000 new followers within six months.

    Glass door with 'Welcome to LinkedIn' written on it, reflecting ceiling lights and blue sky outside.

  • Content Syndication

    10-page thought leadership white paper that achieved a 300% week-by-week increase in downloads, driven by targeted ABM and social campaign.

    A two-page brochure featuring the Irish healthcare digital transformation strategy. The left page has a dark teal background with white text discussing Ireland's Digital for Care framework, the National Electronic Health Record program, and Stalis impact with a city skyline image zoomed in on a river. The right page has a dark teal background header titled Support Ireland's Digital for Care Vision with three paragraphs about digital health principles and a detailed photo of a historic cityscape at sunset showing buildings and a bridge.