LOCALIZATION

40+ Global Field Events influencing +$1M in Net New ARR.

  • 40+ global field events, contributing to +$1mil net new ARR

  • 443 marketing qualified leads across 11 events in one quarter

  • ABM campaign $1mil+ annual budget across TOF (acquisition) through BOF (retention and expansion)

  • Flagship user group conference; achieved 4 global sponsors, 60/540 female-male speaker ratio, 65% in-person attendance

  • CAB programme ownership inc 7 enterprise logos

“Charlotte improved cross-functional alignment by spearheading regular sales and marketing updates and developing event dashboards for accurate ROI tracking.”

“Charlotte delivered exceptional results in FY23, building Unbabel’s annual Field Event strategy from scratch, which brought in $150k in net new ARR last year, and generated 443 leads across 11 events in one quarter. She strengthened relationships with key enterprise partners, driving tangible outcomes, including 13 MQLs from a key industry partner event. Charlotte improved cross-functional alignment by spearheading regular sales and marketing updates and developing event dashboards for accurate ROI tracking. Her flawless execution of Shoptalk 2023 was praised by both internal and external stakeholders. 

Charlotte developed critical management skills as she successfully mentored two individual contributors, and demonstrated her budgeting expertise by selecting high-ROI events while maintaining budget constraints. Additionally, she gained valuable experience in HubSpot, Salesforce, and ABM campaigns, which has enhanced her role in event planning and direct mail marketing. 

Charlotte's achievements, combined with her potential for growth in these areas, make her a strong asset with significant contributions to our team’s goals.”

Phillip Brougham - Senior Marketing Director at Unbabel

We delivered.

  • Field and Event Marketing

    Built Field Event Strategy from the ground up - measurable commercial impact was $150K in net new ARR, 443 qualified leads generated across 11 events in one quarter.

    Trade show booth for Unbabel with purple and pink panels. The booth displays the text 'Speak retail in your customers' language' and 'Your customer experience, translated.' There is a tricycle with a purple container attached to it, and various promotional items on display.

  • Partner and Channel Marketing

    Generated 13 Sales Qualified Leads from an executive roundtable with a major tech partner - leading to year-on-year preferred ecosystem partner status.

    Two chocolate glazed donuts with caramel drizzle arranged to resemble a butterfly against a pink background.

  • ABM and Direct Mail

    Sourcing DM vendors like Sendoso and Reachdesk resulting in increased campaign engagement - one DM campaign led to an additional 15+ qualified leads.

    Top-down view of a cluttered wooden table with multiple laptops, smartphones, notebooks, coffee cups, and various office supplies, with some people working.

  • Customer Advisory Board

    CAB programme strategy including quarterly customer survey, case study creation and G2 strategy - resulting in cross-sell opps with major Enterprise logo.

    A group of women in a modern conference room, sitting around a large wooden table with laptops, engaged in a meeting, with large windows, a television screen, and a distinctive white ceiling fixture.